Last September, the CENTR Marketing & BOP (Business Operations) Workshop took place in Ljubljana, hosted by Arnes.
DENIC was represented on site by Miro, Saman, Melanie, and Fabio. They actively contributed to the program with their own presentations:
- Saman reflected on DENIC’s 30th anniversary in his presentation and provided an outlook on the upcoming milestone of "40 years of .de":
- Miro spoke about the topic of Deferred Delegation:
- Fabio presented the journey and experiences regarding the DENIC chatbot:
In addition, the workshop covered a broad range of current industry topics:
- Product Ownership in Registries: The sessions explored how registries successfully transition towards product-oriented operational structures.
- Domain Health Initiatives: Discussions focused on evaluating and implementing initiatives to promote the health and security of the domain ecosystem.
- Next-Generation Domain Search: Modernized and modular approaches to domain search beyond traditional WHOIS queries were discussed.
- DNS Educational Videos: The role of clear educational video content in raising public awareness about the DNS was presented.
- Marketing for Gen Z: Strategies for target audience communication and engaging Generation Z for domain registrations were examined.
- AI and Regulation: Presentations highlighted the impact of AI trends on domain growth as well as the relevance of European legislation regarding AI use in social media.
- Target Audience Analysis and Marketing Strategy: Key findings from audience segmentation to optimize marketing activities were presented.
- Standardization and Governance Models: Best practices for simplifying processes and shifts in registration and administration models were discussed.
The workshop provided an excellent platform for knowledge transfer and networking within the European domain community. A big thank you goes to the CENTR team for organizing the event and to Arnes for their hospitality in Ljubljana.
